IT Solutions & ConsultingHow FusionFirst Increased Its Outbound Closure Rate by 30% With Saleshandy
FusionFirst is a global professional services company that helps MSMEs internationally with custom software, remote staffing, and outsourcing solutions.
Chetan Choubey
Assistant Manager, FusionFirst
- 600%
- Return on investment
- 30%
- Increase in sales closure
- 40%
- Outbound success growth
The challenge
The Challenges FusionFirst Faced Running Outbound at a Profit
Outbound was costing FusionFirst more than it returned.
Poor ROI. The cost of hiring BDRs was higher than the return they got from sales outreach.
Low reply rate. Outreach responded poorly because it lacked personalization and scale.
Manual work. Productivity stayed low, since BDRs spent most of their time on manual work and prospecting.
“We moved from outsourced lead generation to a completely automated in-house outbound process. Saleshandy's assistance helped us grow outbound success by 40%.”
The turning point
Why FusionFirst Chose Saleshandy
FusionFirst moved from outsourced lead generation to a fully automated in-house outbound process with Saleshandy. The repeatable, high-ROI system gave them the confidence to scale, and the BDR hiring program was validated by the ROI results.
The solution
The Solution
A repeatable in-house outbound engine with high ROI.
Repeatable, profitable outbound
Strategic cold emailing. Saleshandy helped FusionFirst adopt a strategic cold emailing framework built for high ROI.
Scaled personalization. The team overcame their low reply rate with automated personalization and contextual templates.
Cold email automation. Repeatable cold outreach with high ROI gave them the foundation to hire new BDRs at scale.
The results
The Results FusionFirst Achieved After Automating Outbound In-House
FusionFirst hired a large BDR team at scale and lifted its outbound success rate.
- 600% return on investment
- 30% increase in sales closure
- Grew a team of BDEs at lower costs
Saleshandy gives professional services teams everything they need to run outbound in-house: a strategic cold emailing framework, scaled personalization, and cold email automation that makes outreach repeatable and profitable, all in one place.
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