IT Solutions & ConsultingHow Sedin Technologies Closed 60+ Clients Worth $9M Using Saleshandy
Sedin is an IT Solutions & Consulting company that serves both startups and large businesses, with a wide range of services from software development to data analysis.
Mohamand Yousuf
Business Development Manager, Sedin
- 60+
- New clients acquired
- $9M+
- In overall closed deals
- $15M+
- Pipeline, up from $2M
- 13
- BDEs hired on high ROI
The challenge
The Challenges Sedin Faced Scaling Outbound
As Sedin grew, the channels that once delivered clients dried up, and three gaps kept outbound from performing.
Traditional channels started shrinking. Sedin had relied on SEO, paid marketing, Upwork, and similar channels to acquire customers. Over time, their market share narrowed and these channels stopped delivering.
Competition drove costs up and returns down. New competitors entered with niche solutions for the same audience. Sedin paid more and got less from every channel, which hurt their revenue, ROI, and growth.
Old outbound methods stopped working. Using old bulk-emailing techniques, the team hit three core problems:
- Low performance from existing outbound methods, with low open and reply rates.
- Poor output from manual outreach that slowed the team and hurt productivity.
- No framework to run outreach, just below-average tools that could not reach prospects at scale or automate tasks, leaving the team on hit-and-trial.
Why this mattered. Sedin had made outbound their primary channel for new clients, targeting audiences at every intent level (unaware, problem-aware, and solution-ready). Without the right tool, that strategy stalled.
“It was hard scaling revenue using repetitive outbound methods.”
The turning point
Why Sedin Chose Saleshandy
Sedin needed an advanced outreach tool, but the ones they had tried could not solve their problems. When Yousuf started with Saleshandy, the success team suggested breaking outreach into layers and rebuilding it with a tested framework instead of guesswork.
The solution
The Solution
Saleshandy rebuilt Sedin's outbound in two layers: first fix deliverability and replies, then close high-value accounts at scale.
High deliverability and reply rates
Fixed deliverability first. A thorough deliverability audit found and fixed the root causes before any technical setup, the recommended first step, since outreach is otherwise always at risk of landing in spam.
Set up the technical foundation. After checking deliverability and sender reputation, Yousuf configured the technical settings, using email ramp-up with randomized intervals and volume throttling to keep outreach natural, warmed-up, and deliverable.
Lifted reply rates with personalization. Higher deliverability boosted open rates. To lift replies, Sedin used spintax and advanced merge tags to craft a unique message for each cadence, scaling personalization that quickly changed their results.
Closing big clients through a strategic approach
Targeted high-value accounts. With the account set up for high deliverability and reply rates, Sedin targeted high-value accounts using its three-level outbound strategy.
Ran the strategic cold emailing framework. Using Saleshandy's strategic approach, they sent only 20 to 30 highly targeted emails per day per stage. With the funnel already performing, targeted accounts soon showed interest.
Closed high-ticket clients. Many sequences with different messages for different cadences paid off, and Sedin began closing high-ticket clients frequently.
Scaled outreach without more work. Automated sequences let them set personalized steps in advance and target prospects in bulk, reaching more prospects across more email accounts, with no manual work and at lower cost.
Made campaigns more predictable. As outreach grew, Sedin optimized with precise data and validated cadences further, focusing on the most interested prospects and automating low-impact tasks to grow pipeline without adding work.
The results
The Results Sedin Achieved With Strategic Cold Emailing
Sedin started using Saleshandy four years ago, and the results have changed dramatically since:
- 60+ new clients acquired, worth $9M+ in overall deals
- Pipeline grew from $2M to $15M+ within four years
- The team grew to 13 BDEs, thanks to high ROI and low costs
Saleshandy gives IT and consulting teams everything they need to run outbound at scale: high deliverability, personalized sequences, a strategic cold emailing framework, and cold email automation, all in one place.
Want to Be Our Next Success Story?
No credit card · 7-day free trial